Let’s face it, with so much technology in the hands of the consumer, marketing departments are scrambling to rethink how they too can leverage technology to improve the buyer experience while getting a leg up on their competitors. There are several trends in CRM marketing that are worthy of consideration. Here are my top 3:
We have all heard about the customer journey. To date, most analytics tools only have been able to provide geographic and demographic type statistics. However, with advanced tracking tools and ability to leverage big data, it is possible to track the customer on their journey across smart devices. You can even get a sense of their intent or propensity to engage with or seek out a solution that you offer. Since the client journey spans multiple access points you can even improve the interactions by learning from their experience on each touch point.
Artificial intelligence coupled with its companion cognitive technology can drive several benefits to marketers– such as improved customer retention and higher customer satisfaction. Combining these tools can provide deeper insights into customer behaviour linking their Web-browsing data with information such as client reviews and information collected in a call centre.
Marketing automation software sector has already been around for some time and has seen rapid increases. The next big thing is that will compliment it is content marketing software. Once prospects are in the CRM database, content marketing leverages landing pages and dynamics emails to further personalize marketing to those prospects.
―Chris Moffett
About the author
Chris Moffett is a veteran technology sales and management professional who has worked with some of the most significant brands in technology. He has helped hundreds of clients over the years select and implement enterprise software. He is passionate about the sales professional and has also worked with Microsoft Dynamics for more than 18 years. Chris currently heads up sales and market development at Purely CRM.
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